{"id":7965,"date":"2022-10-04T14:46:10","date_gmt":"2022-10-04T14:46:10","guid":{"rendered":"https:\/\/anitadegroot.com\/?p=7965"},"modified":"2026-09-06T12:41:12","modified_gmt":"2026-09-06T12:41:12","slug":"new-mood","status":"publish","type":"post","link":"https:\/\/anitadegroot.com\/en\/new-mood\/","title":{"rendered":"New mood, AW22"},"content":{"rendered":"
<\/div><\/div><\/div><\/section>
\"\"<\/div><\/div>
\"\"<\/div><\/div><\/div><\/section>

A new collection begins with a table full of inspiration: photographs, fabrics and trimmings that capture a feeling or a style. I bring these images together in a moodboard, then develop the designs step by step.<\/p>

Each season brings new trends, but a collection can tell its own story too. From everyday clothing to pieces for special moments, my love is for distinctive garments made by hand.<\/p>

The moodboard gives the collection a sense of direction. The colours, shapes and textures in the images help me turn ideas into clothing.<\/p><\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"

Een nieuwe collectie begint met een tafel vol inspiratie: foto\u2019s, stoffen en fournituren die samen een gevoel of stijl oproepen. Ik verzamel deze beelden in een moodboard. Van daaruit werk ik stap voor stap aan de ontwerpen. Elk seizoen brengt nieuwe trends, maar een collectie mag ook een eigen verhaal vertellen. Van kleding voor alledag […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[609],"tags":[608,607],"class_list":["post-7965","post","type-post","status-publish","format-standard","hentry","category-collectie","tag-mood","tag-nieuwe-collectie","entry","owp-thumbs-layout-horizontal","owp-btn-normal","owp-tabs-layout-horizontal","has-no-thumbnails","has-product-nav"],"yoast_head":"\nNew mood AW22: behind the collection | Atelier Anita de Groot<\/title>\n<meta name=\"description\" content=\"Explore the inspiration behind Anita de Groot's AW22 collection and see how photographs, fabrics and moodboards shape the design process.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/anitadegroot.com\/en\/new-mood\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New mood, AW22 - Anita de groot\" \/>\n<meta property=\"og:description\" content=\"Een nieuwe collectie begint met een tafel vol inspiratie: foto\u2019s, stoffen en fournituren die samen een gevoel of stijl oproepen. Ik verzamel deze beelden in een moodboard. Van daaruit werk ik stap voor stap aan de ontwerpen. Elk seizoen brengt nieuwe trends, maar een collectie mag ook een eigen verhaal vertellen. Van kleding voor alledag […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/anitadegroot.com\/en\/new-mood\/\" \/>\n<meta property=\"og:site_name\" content=\"Anita de groot\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-04T14:46:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-06T12:41:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/anitadegroot.com\/wp-content\/uploads\/2022\/10\/IMG_4213-1-1-rotated.jpg\" \/>\n<meta name=\"author\" content=\"Anita de Groot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anita de Groot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/new-mood\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/new-mood\\\/\"},\"author\":{\"name\":\"Anita de Groot\",\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/#\\\/schema\\\/person\\\/4d32a15566de7504905619479faf1ccf\"},\"headline\":\"New mood, AW22\",\"datePublished\":\"2022-10-04T14:46:10+00:00\",\"dateModified\":\"2026-09-06T12:41:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/new-mood\\\/\"},\"wordCount\":98,\"publisher\":{\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/new-mood\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/anitadegroot.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/IMG_4213-1-1-rotated.jpg\",\"keywords\":[\"mood\",\"nieuwe collectie\"],\"articleSection\":[\"Collectie\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/new-mood\\\/\",\"url\":\"https:\\\/\\\/anitadegroot.com\\\/new-mood\\\/\",\"name\":\"New mood, AW22 - Anita de groot\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/new-mood\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/new-mood\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/anitadegroot.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/IMG_4213-1-1-rotated.jpg\",\"datePublished\":\"2022-10-04T14:46:10+00:00\",\"dateModified\":\"2026-09-06T12:41:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/new-mood\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/anitadegroot.com\\\/new-mood\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/new-mood\\\/#primaryimage\",\"url\":\"https:\\\/\\\/anitadegroot.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/IMG_4213-1-1-rotated.jpg\",\"contentUrl\":\"https:\\\/\\\/anitadegroot.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/IMG_4213-1-1-rotated.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/new-mood\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/anitadegroot.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New mood, AW22\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/#website\",\"url\":\"https:\\\/\\\/anitadegroot.com\\\/\",\"name\":\"Anita de groot\",\"description\":\"Energieke, kleurrijke & speelse mode!\",\"publisher\":{\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/anitadegroot.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/#organization\",\"name\":\"Studio Anita de Groot\",\"alternateName\":\"Atelier Anita de Groot\",\"url\":\"https:\\\/\\\/anitadegroot.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/anitadegroot.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/anita-favicon-a-512.png\",\"contentUrl\":\"https:\\\/\\\/anitadegroot.com\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/anita-favicon-a-512.png\",\"width\":512,\"height\":512,\"caption\":\"Studio Anita de Groot\"},\"image\":{\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/anitadegroot.com\\\/#\\\/schema\\\/person\\\/4d32a15566de7504905619479faf1ccf\",\"name\":\"Anita de Groot\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a88b2f1b9d9f54f6a1ca89f913092810b0a2bb429616d1e2b419a5362b5a124a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a88b2f1b9d9f54f6a1ca89f913092810b0a2bb429616d1e2b419a5362b5a124a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a88b2f1b9d9f54f6a1ca89f913092810b0a2bb429616d1e2b419a5362b5a124a?s=96&d=mm&r=g\",\"caption\":\"Anita de Groot\"},\"sameAs\":[\"http:\\\/\\\/www.anitadegroot.com\"],\"url\":\"https:\\\/\\\/anitadegroot.com\\\/en\\\/author\\\/studio-anita-de-groot\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New mood AW22: behind the collection | Atelier Anita de Groot","description":"Explore the inspiration behind Anita de Groot's AW22 collection and see how photographs, fabrics and moodboards shape the design process.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/anitadegroot.com\/en\/new-mood\/","og_locale":"en_GB","og_type":"article","og_title":"New mood, AW22 - Anita de groot","og_description":"Een nieuwe collectie begint met een tafel vol inspiratie: foto\u2019s, stoffen en fournituren die samen een gevoel of stijl oproepen. Ik verzamel deze beelden in een moodboard. Van daaruit werk ik stap voor stap aan de ontwerpen. Elk seizoen brengt nieuwe trends, maar een collectie mag ook een eigen verhaal vertellen. Van kleding voor alledag […]","og_url":"https:\/\/anitadegroot.com\/en\/new-mood\/","og_site_name":"Anita de groot","article_published_time":"2022-10-04T14:46:10+00:00","article_modified_time":"2026-09-06T12:41:12+00:00","og_image":[{"url":"https:\/\/anitadegroot.com\/wp-content\/uploads\/2022\/10\/IMG_4213-1-1-rotated.jpg","type":"","width":"","height":""}],"author":"Anita de Groot","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anita de Groot","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/anitadegroot.com\/new-mood\/#article","isPartOf":{"@id":"https:\/\/anitadegroot.com\/new-mood\/"},"author":{"name":"Anita de Groot","@id":"https:\/\/anitadegroot.com\/#\/schema\/person\/4d32a15566de7504905619479faf1ccf"},"headline":"New mood, AW22","datePublished":"2022-10-04T14:46:10+00:00","dateModified":"2026-09-06T12:41:12+00:00","mainEntityOfPage":{"@id":"https:\/\/anitadegroot.com\/new-mood\/"},"wordCount":98,"publisher":{"@id":"https:\/\/anitadegroot.com\/#organization"},"image":{"@id":"https:\/\/anitadegroot.com\/new-mood\/#primaryimage"},"thumbnailUrl":"https:\/\/anitadegroot.com\/wp-content\/uploads\/2022\/10\/IMG_4213-1-1-rotated.jpg","keywords":["mood","nieuwe collectie"],"articleSection":["Collectie"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/anitadegroot.com\/new-mood\/","url":"https:\/\/anitadegroot.com\/new-mood\/","name":"New mood, AW22 - Anita de groot","isPartOf":{"@id":"https:\/\/anitadegroot.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/anitadegroot.com\/new-mood\/#primaryimage"},"image":{"@id":"https:\/\/anitadegroot.com\/new-mood\/#primaryimage"},"thumbnailUrl":"https:\/\/anitadegroot.com\/wp-content\/uploads\/2022\/10\/IMG_4213-1-1-rotated.jpg","datePublished":"2022-10-04T14:46:10+00:00","dateModified":"2026-09-06T12:41:12+00:00","breadcrumb":{"@id":"https:\/\/anitadegroot.com\/new-mood\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/anitadegroot.com\/new-mood\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/anitadegroot.com\/new-mood\/#primaryimage","url":"https:\/\/anitadegroot.com\/wp-content\/uploads\/2022\/10\/IMG_4213-1-1-rotated.jpg","contentUrl":"https:\/\/anitadegroot.com\/wp-content\/uploads\/2022\/10\/IMG_4213-1-1-rotated.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/anitadegroot.com\/new-mood\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/anitadegroot.com\/"},{"@type":"ListItem","position":2,"name":"New mood, AW22"}]},{"@type":"WebSite","@id":"https:\/\/anitadegroot.com\/#website","url":"https:\/\/anitadegroot.com\/","name":"Anita de groot","description":"Energieke, kleurrijke & speelse mode!","publisher":{"@id":"https:\/\/anitadegroot.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/anitadegroot.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/anitadegroot.com\/#organization","name":"Studio Anita de Groot","alternateName":"Atelier Anita de Groot","url":"https:\/\/anitadegroot.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/anitadegroot.com\/#\/schema\/logo\/image\/","url":"https:\/\/anitadegroot.com\/wp-content\/uploads\/2026\/09\/anita-favicon-a-512.png","contentUrl":"https:\/\/anitadegroot.com\/wp-content\/uploads\/2026\/09\/anita-favicon-a-512.png","width":512,"height":512,"caption":"Studio Anita de Groot"},"image":{"@id":"https:\/\/anitadegroot.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/anitadegroot.com\/#\/schema\/person\/4d32a15566de7504905619479faf1ccf","name":"Anita de Groot","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/a88b2f1b9d9f54f6a1ca89f913092810b0a2bb429616d1e2b419a5362b5a124a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a88b2f1b9d9f54f6a1ca89f913092810b0a2bb429616d1e2b419a5362b5a124a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a88b2f1b9d9f54f6a1ca89f913092810b0a2bb429616d1e2b419a5362b5a124a?s=96&d=mm&r=g","caption":"Anita de Groot"},"sameAs":["http:\/\/www.anitadegroot.com"],"url":"https:\/\/anitadegroot.com\/en\/author\/studio-anita-de-groot\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/anitadegroot.com\/en\/wp-json\/wp\/v2\/posts\/7965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/anitadegroot.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/anitadegroot.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/anitadegroot.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/anitadegroot.com\/en\/wp-json\/wp\/v2\/comments?post=7965"}],"version-history":[{"count":18,"href":"https:\/\/anitadegroot.com\/en\/wp-json\/wp\/v2\/posts\/7965\/revisions"}],"predecessor-version":[{"id":19516,"href":"https:\/\/anitadegroot.com\/en\/wp-json\/wp\/v2\/posts\/7965\/revisions\/19516"}],"wp:attachment":[{"href":"https:\/\/anitadegroot.com\/en\/wp-json\/wp\/v2\/media?parent=7965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/anitadegroot.com\/en\/wp-json\/wp\/v2\/categories?post=7965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/anitadegroot.com\/en\/wp-json\/wp\/v2\/tags?post=7965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}